Hi, I'm Ashi.

I am a ux researcher and digital strategist who loves to create seamless experiences

Formerly @ the Royal Bank of Canada and the Canadian Chamber of Commerce. Currently conducting studies @ UBC SPIN Lab
THE royal bank of canada

Transforming how Canadians use personal banking.

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uBC Student services

Finding value in UBC's student blog page

Using mixed user research methods to test if blog posts on UBC's student services' website is accessible and aligns with student needs.

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SELCO FOUNDATION

Financial insecurity in Karnataka's slums

Finding a solution that addresses unsafe living conditions amongst urban migrant communities in Karnataka, India.

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University of oxford - map the system

Extended wait times in B.C. emergency rooms

Laying out key pain points in emergency wait rooms and researching a solution for an optimized waiting experience.

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Other Projects

canadian chamber of commerce
Venus - coming soon
things i've learned

Good research is a team effort

From my experiences so far, I’ve learned that research isn’t really just about testing and reporting findings. A well-versed researcher helps craft a vision, and gain buy-in for their direction and work. They have to place an emphasis on the "we", and co-create research with the design team by involving their input. By giving everyone a stake in the research, they are more likely to reflect its value in their work.

A bit about me

Applying design thinking globally

I am a fourth year International Relations student at the University of British Columbia. I’m originally from Vancouver, but I’ve had my fair share of overseas experiences that include working in cities such as Hong Kong, and Toronto. My studies and work experiences have given me the opportunity to apply design thinking both abroad and in the sphere of global development.

Yay, you made it to the end!

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